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Kyle Castor が語る、ベーシスポイントで捉えるバリュークリエーション

Kyle Castor、創業者兼プリンシパル・アーキテクト • 61秒 • 字幕 • スタジオ撮影のポートレートからAIで生成したプレゼンター

書き起こし

00:00ラスベガスのプライベート・エクイティ(PE)のスポンサーおよびオペレーティング・パートナーの皆様へ。買収後のバリュークリエーションを、40ページものスライド資料に閉じ込めるべきではありません。

00:11DataOngoingは、成果をEBITDAのベーシスポイントのみで測定します。エグゼクティブの2時間の関与が、数百時間分の自動化として返ります。その実績は100x台帳で確認できます。

00:24第一に、資金投入の前に技術的負債を価格に織り込むための、48〜72時間のAIテクノロジー・デューデリジェンス診断。第二に、21日かかっている複数法人の決算を3日に短縮すること。第三に、現場から元帳へのデータ取り込みを自動化し、NetSuite に直接反映すること。

00:44当社は14日間のスプリントで、実際に動作するコードを納品します。本番環境で稼働しない場合、そのマイルストーンは請求しません。非公開のアドバイザリーセッションのご予約は、DataOngoing.ai をご覧ください。

  1. 進め方 →
  2. 100x台帳を読む →
  3. The productized offers →
  4. ベーシスポイント・スプリント →

資料中のすべての数値は、根拠区分とともに本サイトで公開しています。チャプターのリンクは該当ページに移動します。

機械翻訳(確認中)。英語版が正本です。

ホーム / サービス / NetSuite Digital Marketing & B2B Inventory Bundle
定型サービス

NetSuite Digital Marketing & B2B Inventory Bundle: inventory to five ad channels, checkout to the ledger

The bundle installs four custom records and four SuiteScript 2.1 engines in your NetSuite account. A Map/Reduce reads Available-to-Promise, FIFO lot age and price tiers every 15 minutes and on fulfillment events, pauses a SKU’s ads when stock drops below its floor and switches aged lots to a clearance variant. A video studio renders each SKU photo into 9:16, 1:1 and 16:9 ads with character-checked Google RSA copy. A RESTlet checkout creates the Sales Order or Cash Sale with the lot reserved and the click token written to the transaction, and a User Event joins landed cost so the return is reported on gross margin against the 90-day Day-0 baseline, not on platform pixels.
お客様の工数3 hourscatalog and floor sign-off, ad account access, launch review.
納期14 days from account access
価格$15,000 flat setup$2,500 per month to run the engine
保証10x on fee10x on fee; measured against the Day-0 baseline in realized gross margin, published after 90 days of telemetry

ベーシスポイントのレバー

Gross margin on advertised inventory: no spend on stocked-out SKUs, aged lots cleared before write-down, and every ad dollar read against realized gross profit in the ledger.

提供内容

The bundle vs. an agency with a separate cart and pixel reporting

項目Agency, separate cart, pixel reportingDataOngoing bundle inside NetSuite
Stock in the ad feedA daily export; ads keep running on SKUs that sold out this morningATP read every 15 minutes and on each fulfillment; the SKU pauses on that cycle
Aged inventoryNot visible to the ad accountLots over 90 days switch to a clearance variant and a larger budget share
CreativeStatic product photos on a brief-and-approve cycleEach SKU photo rendered into 9:16, 1:1 and 16:9 video with character-checked RSA copy
The orderA cart that emails a quote requestA Sales Order or Cash Sale created in NetSuite with the lot reserved and the price tier applied
The returnPlatform-reported conversions, gross of costClick token on the transaction, landed COGS joined, gross margin against the Day-0 baseline

The 4 NetSuite custom records in the bundle

Deployed by the SDF bundle; the simulator below shows how each is written, with synthetic SIM- identifiers rather than client data.

カスタムレコード格納内容
customrecord_do_dm_campaign_ledgerCampaign ledger: the Day-0 baseline and each campaign’s spend, revenue and gross margin by period
customrecord_do_dm_sku_feed_ruleSKU feed rule: safety-stock floor, aged-lot threshold, price tier and channel status per item
customrecord_do_dm_video_ad_assetVideo ad asset: the rendered variants, scripts and RSA copy per SKU and ratio
customrecord_do_dm_sales_attributionSales attribution: click token, channel, transaction, landed COGS and realized gross profit per order

Bundle simulator: value-add ledger, feed governor, video studio and checkout RESTlet

Move the ledger sliders, deplete a SKU below its floor to watch the feed pause it, scrub the three-beat video for each SKU, and inspect the payload the checkout RESTlet would post. Simulated output, not live data. Or open the simulator full-screen →

サービスを裏付けるエビデンス

よくあるご質問

What does the $2,500 per month cover?

Running the engine: the feed governor, the video renders as the catalog changes, the ad-account syncs and the monthly gross-margin read-out against the Day-0 baseline. Ad spend is paid to the platforms by you, from your own accounts.

How is the return measured?

Before launch the bundle snapshots the trailing 90 days of sales by SKU, subsidiary and customer cohort into customrecord_do_dm_campaign_ledger. After launch every order that carries a click token is joined to its landed cost, so the figure you see is incremental gross profit above that baseline, not platform-reported conversions.

What happens when a SKU sells out mid-campaign?

The Map/Reduce compares Available-to-Promise with the SKU’s safety-stock floor every 15 minutes and on each Item Fulfillment. Once ATP drops below the floor the SKU’s ad groups are paused across all five channels on that cycle and reactivated when stock returns.

Does the checkout replace our existing web store?

No. It is a landing checkout for ad clicks: card, ACH or an approved Net-30 PO, written to NetSuite as a Sales Order or Cash Sale with the FIFO lot reserved for 24 hours. Your store, portal and EDI flows keep running as they are.

営業担当ではなく、アーキテクトにご相談ください

NetSuite向けAissistorテクノロジー: 企業が費用をかけている5つの役割を、モデル試算で20-80%低いコストで1つの統制されたボックスに集約します。既存のチームは置き換えではなく再配置し、すべての成果を根拠区分とともに100x台帳に公開します。

Scope the B2B Inventory Ad Bundle   100x台帳を読む

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