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Kyle Castor sur la création de valeur en points de base

Kyle Castor, fondateur et architecte principal • 61 secondes • Sous-titres • Présentateur généré par IA à partir du portrait de studio

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00:00Aux sponsors de private equity et operating partners présents ici à Las Vegas : la création de valeur après acquisition ne devrait pas rester prisonnière de présentations de quarante pages.

00:11Chez DataOngoing, nous mesurons notre travail strictement en points de base d'EBITDA. Deux heures de contribution d'un dirigeant produisent des centaines d'heures automatisées, prouvées dans notre registre de temps 100x.

00:24Premièrement, une revue de due diligence technologique par l'IA de 48 à 72 heures pour chiffrer la dette technique avant de virer les fonds. Deuxièmement, une clôture multi-entités ramenée de 21 jours à 3. Troisièmement, une ingestion automatisée des données de l'atelier au grand livre, directement dans NetSuite.

00:44Nous livrons du code fonctionnel en sprints de 14 jours. S'il ne tourne pas en production, le jalon n'est pas facturé. Rendez-vous sur DataOngoing.ai pour planifier une session de conseil privée.

  1. Notre méthode →
  2. Lire le registre 100x →
  3. The productized offers →
  4. Le Sprint points de base →

Chaque chiffre de la présentation est publié sur ce site avec sa classe de source ; les liens des chapitres renvoient à ces pages.

Traduction automatique en cours de relecture. La version anglaise fait foi.

Accueil / Services / NetSuite Digital Marketing & B2B Inventory Bundle
Offre productisée

NetSuite Digital Marketing & B2B Inventory Bundle: inventory to five ad channels, checkout to the ledger

The bundle installs four custom records and four SuiteScript 2.1 engines in your NetSuite account. A Map/Reduce reads Available-to-Promise, FIFO lot age and price tiers every 15 minutes and on fulfillment events, pauses a SKU’s ads when stock drops below its floor and switches aged lots to a clearance variant. A video studio renders each SKU photo into 9:16, 1:1 and 16:9 ads with character-checked Google RSA copy. A RESTlet checkout creates the Sales Order or Cash Sale with the lot reserved and the click token written to the transaction, and a User Event joins landed cost so the return is reported on gross margin against the 90-day Day-0 baseline, not on platform pixels.
Votre temps3 hourscatalog and floor sign-off, ad account access, launch review.
Délai14 days from account access
Prix$15,000 flat setup$2,500 per month to run the engine
Garantie10x sur les honoraires10x on fee; measured against the Day-0 baseline in realized gross margin, published after 90 days of telemetry

Le levier des points de base

Gross margin on advertised inventory: no spend on stocked-out SKUs, aged lots cleared before write-down, and every ad dollar read against realized gross profit in the ledger.

Ce que vous obtenez

The bundle vs. an agency with a separate cart and pixel reporting

DimensionAgency, separate cart, pixel reportingDataOngoing bundle inside NetSuite
Stock in the ad feedA daily export; ads keep running on SKUs that sold out this morningATP read every 15 minutes and on each fulfillment; the SKU pauses on that cycle
Aged inventoryNot visible to the ad accountLots over 90 days switch to a clearance variant and a larger budget share
CreativeStatic product photos on a brief-and-approve cycleEach SKU photo rendered into 9:16, 1:1 and 16:9 video with character-checked RSA copy
The orderA cart that emails a quote requestA Sales Order or Cash Sale created in NetSuite with the lot reserved and the price tier applied
The returnPlatform-reported conversions, gross of costClick token on the transaction, landed COGS joined, gross margin against the Day-0 baseline

The 4 NetSuite custom records in the bundle

Deployed by the SDF bundle; the simulator below shows how each is written, with synthetic SIM- identifiers rather than client data.

Enregistrement personnaliséContient
customrecord_do_dm_campaign_ledgerCampaign ledger: the Day-0 baseline and each campaign’s spend, revenue and gross margin by period
customrecord_do_dm_sku_feed_ruleSKU feed rule: safety-stock floor, aged-lot threshold, price tier and channel status per item
customrecord_do_dm_video_ad_assetVideo ad asset: the rendered variants, scripts and RSA copy per SKU and ratio
customrecord_do_dm_sales_attributionSales attribution: click token, channel, transaction, landed COGS and realized gross profit per order

Bundle simulator: value-add ledger, feed governor, video studio and checkout RESTlet

Move the ledger sliders, deplete a SKU below its floor to watch the feed pause it, scrub the three-beat video for each SKU, and inspect the payload the checkout RESTlet would post. Simulated output, not live data. Or open the simulator full-screen →

Les preuves derrière l'offre

Questions fréquentes

What does the $2,500 per month cover?

Running the engine: the feed governor, the video renders as the catalog changes, the ad-account syncs and the monthly gross-margin read-out against the Day-0 baseline. Ad spend is paid to the platforms by you, from your own accounts.

How is the return measured?

Before launch the bundle snapshots the trailing 90 days of sales by SKU, subsidiary and customer cohort into customrecord_do_dm_campaign_ledger. After launch every order that carries a click token is joined to its landed cost, so the figure you see is incremental gross profit above that baseline, not platform-reported conversions.

What happens when a SKU sells out mid-campaign?

The Map/Reduce compares Available-to-Promise with the SKU’s safety-stock floor every 15 minutes and on each Item Fulfillment. Once ATP drops below the floor the SKU’s ad groups are paused across all five channels on that cycle and reactivated when stock returns.

Does the checkout replace our existing web store?

No. It is a landing checkout for ad clicks: card, ACH or an approved Net-30 PO, written to NetSuite as a Sales Order or Cash Sale with the FIFO lot reserved for 24 hours. Your store, portal and EDI flows keep running as they are.

Parlez à l'architecte, pas à un commercial

Technologie Aissistor pour NetSuite : les cinq rôles qu'une société rémunère, absorbés dans une seule box gouvernée à un coût inférieur de 20-80 % (modélisé), avec l'équipe existante réaffectée plutôt que remplacée, et chaque résultat publié dans un registre de temps 100x avec sa classe de source.

Scope the B2B Inventory Ad Bundle   Lire le registre 100x

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